Building Better Neighborhoods
IDENTITY DESIGN & AD CAMPAIGN
LOCATION: Muncie, Indiana
INDUSTRY: Public Sector
In partnership with Building Better Neighborhoods and Muncie Action Plan, we worked with a core group of committee members from various Muncie Neighborhoods to develop their visual identity. You can click the links below to learn more about the visual identities for each of the neighborhoods we worked with.
*Awards Received: 2019 GDUSA American Graphic Design Award
The City of Muncie has diverse communities with friendly people, interesting past, and outstanding cultural amenities that make it a desired place to live, do business, and to visit. Until Spring 2019, a lot of the neighborhoods in Muncie were lacking proper visual identification. A strong visual identity was needed to elevate the image of the neighborhood as well as provide a sense of pride within the residents.
OVERVIEW AD CAMPAIGN:
The Building Better Neighborhood social media campaign is a series ofsocial media posts featuring theimprovements and future plans for Riverside, Southside, Halteman, and McKinley neighborhoods. Thegoal of these postsisto highlight the projects that each neighborhood has been or will be working onsoon. Thisisshown using neon yellow line drawing illustrations toimagine what the current image couldpotentially look like. Additionally quotes from homeowners within eachneighborhood ishighlighted in a“note taking” quality to represent the members of the communities being involved.