English Hallway Vinyls
LOCATION: Muncie, Indiana
VINYL DESIGN
TEAM:
Eliza Kuhn
Sara Misak
JC Camacho
Sunny Clark
Jacqueline Craft
Carlee Mckenzie
OVERVIEW:
Mid-Indiana Trails, Inc. (MINT) is a mountain bike advocacy organization committed to creating, enhancing, preserving, building, and providing access to trails for users throughout east-central Indiana. It is a chapter of the International Mountain Bike Association (IMBA) that covers east-central Indiana including the cities of Muncie, Anderson, Winchester, and New Castle and aims to bring the full resources of IMBA to the area. Our intention was to create a visual identity that is simple and eye-catching while conveying the ideas of sustainability and healthy living.
RESULTS:
The overall design represents MINT’s mission of sustainability and bike advocacy within east-central Indiana. The logomark was designed to combine the concepts of community, simplicity, nature, and adventure resulting in a modern and minimalist leaf icon. The geometric pieces within the leaf are the multiple counties within ECI and the overall pattern is a nod to healthy living through cycling with a subtle depiction of the bike tire tread marks. Although it is inspired by nature and adventure, our approach to the MINT visual identity was always simplicity and legibility for easy recognition.
