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Jeff Brackett Identity Design
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OVERVIEW:

Jeff Brackett is a professor from Ball State University who also works out of Muncie as anartist. He is currently working toward establishing himself as a full-time artist and creative.His work specializes in large scale ink drawings of interconnecting lines.Studio 165+ wasapproached by theJeff Brackettseeking an identitysystemdesign for his personal brand toreflect his unique aspects and goalsof his artwork.

RESULTS:

The identity system was intended to mimic the curvilinear linework within Jeff Brackett’sartwork. The letters “J” and “B” are connected byalternating lines that morph and merge intoone another. The movement of the lines represent the journey that one takes as anartist andthe idea that art is fluid and constantly changing. The secondary information uses a clean and simplistic typeface to balance the complexity of the monogram.

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ACDC Identity Design

OVERVIEW:

ACDC (Addiction Coalition of Delaware County) is an organization that strives to increase prevention and treatment capacities in the region and bring together efforts to address addiction. ACDC reached out to Studio 165+ to create an identity that was welcoming and had an overall positive connotation.

RESULTS:

The ACDC identity uses keywords such as resource, connection, and community. These elements help portray the positive image that ACDC embodies. This concept draws inspiration from the idea of individuals coming together to support one anotherwithin the community. The design depicts four figures that link together to form a plus sign. This is symbolic of howinteractions between people can create connections which positively impact the community.

ACDC Identity Design
ACDC Identity Design
ACDC Identity Design
ACDC Identity Design
ACDC Identity Design
MMMHC Identit Design

OVERVIEW:

The Muncie Maternal Health Coalition is an organization that values health and well-being of mothers in the Muncie community. MMMHC is working to close the gaps in maternal mental health care through education, advocacy, and collaboration.

RESULTS:

This identity design combines the visual elements found in the lotus flower and monarch butterfly. The lotus flower is often called the Flower of Life. It is known to symbolize traits including beauty, grace, knowledge, and wisdom. The monarch butterfly is a symbol for individuals affected by mental health. This design also utilizes the Blue Dot Project to highlight its support for maternal mental health.

MMMHC Identity Design
MMMHC Identity Design
MMMHC Identity Design
MMMHC Identity Design
MMMHC Identity Design