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Mint
IDENTITY DESIGN
LOCATION: Muncie, Indiana
INDUSTRY: Public Sector

TEAM:

 

Mariah Drake 

Cameo Smith
 

Mariah Jester

Paul Kihn 

Kyle Doody

Rosalie Buckley

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OVERVIEW:

Mid-Indiana Trails, Inc. (MINT) is a mountain bike advocacy organization committed to creating, enhancing, preserving, building, and providing access to trails for users throughout east-central Indiana. It is a chapter of the International Mountain Bike Association (IMBA) that covers east-central Indiana including the cities of Muncie, Anderson, Winchester, and New Castle and aims to bring the full resources of IMBA to the area. Our intention was to create a visual identity that is simple and eye-catching while conveying the ideas of sustainability and healthy living.

RESULTS:

The overall design represents MINT’s mission of sustainability and bike advocacy within east-central Indiana. The logomark was designed to combine the concepts of community, simplicity, nature, and adventure resulting in a modern and minimalist leaf icon. The geometric pieces within the leaf are the multiple counties within ECI and the overall pattern is a nod to healthy living through cycling with a subtle depiction of the bike tire tread marks. Although it is inspired by nature and adventure, our approach to the MINT visual identity was always simplicity and legibility for easy recognition.

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Mint
AD CAMPAIGN DESIGN
LOCATION: Muncie, Indiana
INDUSTRY: Public Sector

TEAM:

 

Eliza Kuhn

Sara Misak
 

Sunny Clark

Jacqueline Craft

JC Camacho

Carlee Mckenzie

OVERVIEW:

Mid-Indiana Trails, a chapter of the IMBA, is preparing an ongoing advertisement campaign for their first trail location, Prairie Creek Trails. The campaign focuses on evoking nostalgia within the viewer on various social media platforms. Until Next Timeis the first campaign tagline which focuses on memories made while on the trail and how those memories may continue for those who come to Prairie Creek Trail. The campaign also encourages any kind of user to come to the trail by depicting a biker, family, and couple walking their dog

RESULTS:

 The nostalgia of Until Next Timeshines through this campaign in the use of photography and editing. Illustrative lines through each image calls back to the trail itself while also creating a connective element present in each image. Gaussian blurs allow for focus on the subject and create a memory-like haze.

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