$2 Tour of the Village

IDENTITY DESIGN

LOCATION:  Muncie, Indiana

INDUSTRY:  Nonprofit

TEAM:

Jared Carter

Xander Crawley 

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Jake Gesick Aubrey Hayden

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Kimberly Holbrook Erin Mawhorter 

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James Ong Samantha Robbins

OVERVIEW:

The $2 Tour of the Village is an event featuring local vendors within the Village Promenade. Several businesses founded this annual event that celebrates the Village’s history, variety, and community. Studio 165+ was approached and asked to create an identity to encompass the event and to be used for branding materials such as item tags, shirts, and tote bags.

RESULTS:

This identity uses a strong custom typeface placed in a perspective grid. The identity is centered on the corner of a structure to allude to the Village being located ‘just around the corner’ to the Ball State campus. The structure lies on a crossroad of unifying the town and campus through a common resource — the Village.