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$2 Tour of the Village
LOCATION:  Muncie, Indiana
INDUSTRY:  Nonprofit



Jared Carter

Xander Crawley 


Jake Gesick Aubrey Hayden


Kimberly Holbrook Erin Mawhorter 


James Ong Samantha Robbins


The $2 Tour of the Village is an event featuring local vendors within the Village Promenade. Several businesses founded this annual event that celebrates the Village’s history, variety, and community. Studio 165+ was approached and asked to create an identity to encompass the event and to be used for branding materials such as item tags, shirts, and tote bags.


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This identity uses a strong custom typeface placed in a perspective grid. The identity is centered on the corner of a structure to allude to the Village being located ‘just around the corner’ to the Ball State campus. The structure lies on a crossroad of unifying the town and campus through a common resource — the Village.

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