$2 Tour of the Village
LOCATION: Muncie, Indiana
Jake Gesick Aubrey Hayden
Kimberly Holbrook Erin Mawhorter
James Ong Samantha Robbins
The $2 Tour of the Village is an event featuring local vendors within the Village Promenade. Several businesses founded this annual event that celebrates the Village’s history, variety, and community. Studio 165+ was approached and asked to create an identity to encompass the event and to be used for branding materials such as item tags, shirts, and tote bags.
This identity uses a strong custom typeface placed in a perspective grid. The identity is centered on the corner of a structure to allude to the Village being located ‘just around the corner’ to the Ball State campus. The structure lies on a crossroad of unifying the town and campus through a common resource — the Village.