OVERVIEW:

The Yorktown Fire Department has developed an annual week-long program that teaches essential fire safety lessons to schoolchildren within the community. Studio 165+ was approached by the Yorktown Fire Department seeking a publication design that would further assist in engaging and educating the youth of Yorktown on the fundamentals of fire safety etiquette.

RESULTS:

Following the guidelines set by the fire department’s emphasized topics of discussion, we developed The Yorktown Fire Department Fire Safety Activity Book that will educate children on the key components of fire safety. The activity book is structured as a story and is told through the eyes of the town’s titular tiger mascot in order to further engage a younger audience while remaining uniquely specific to Yorktown.