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McKinley Neighborhood
IDENTITY DESIGN
LOCATION: Muncie, Indiana
INDUSTRY: Public Sector
TEAM:
Nikki Abel
Ashley Allegretti
Mariah Drake
Kate Hamilton
Sylvia Marbach
Cameo Smith
OVERVIEW:
McKinley Neighborhood is well known for its inquisitive residents and is best defined by its recent establishment as a Living Learning Community. Studio 165+ was approached by Building Better Neighborhoods seeking an identity design for each neighborhood
in Muncie to reflect their unique aspects and goals.
RESULTS:
This identity design takes inspiration from the motto of McKinley ‘Live Learn Neighborhood’. While the letter ‘M’ is the monogram of the neighborhood, the top half represents both the movement of the White River that surrounds McKinley as well as the pages of a book.
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