LOCATION: Muncie, Indiana
INDUSTRY: Public Sector
Westbrier Neighborhood is focused on being a friendly, inviting, and proud place for people to reside. By following this goal, Westbrier has started to see people of all ages move in and make permanent homes within their neighborhoods. Studio 165+ was approached by Building Better Neighborhoods seeking an identity design for each neighborhood in Muncie to reflect their unique aspects and goals.
Westbrier residents are proud of their homes and the inviting nature of their neighborhood. Knowing this, the inspiration for the identity was drawn from the single-story ranch homes within the neighborhood. The logomark reflects on the quaint and maintained qualities of the neighborhood itself as well as the welcoming, open-door demeanor of its residents.