Forest Park Neighborhood

IDENTITY DESIGN

LOCATION:  Muncie, Indiana

INDUSTRY:  Public Sector

TEAM:

Jared Carter
Joel Hall

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Erin Mawhorter

Samantha Robbins

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Ashlyn Sterling

Katie Strader

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Dominic Zelli

OVERVIEW:

Forest Park is a quiet community that is home to the Muncie Senior Center. This neighborhood wanted to use its identity in signage, on clothing items, and as a letterhead for newsletters. Studio 165+ was approached by Building Better Neighborhoods seeking an identity design for each neighborhood in Muncie to reflect their unique aspects and goals.

RESULTS:

Forest Park is a community that values its people and community. To express this, the identity uses two oak leaves standing like trees to form the negative space of a home with a fireplace. The oak leaves represent Forest Park’s strength and resilience through obstacles they have overcome. The home is warm and inviting, offering safety inside the community.