Storer Woods Neighborhood
IDENTITY DESIGN
LOCATION: Muncie, Indiana
INDUSTRY: Public Sector
TEAM:
Sydney Merryman
Rosalie Buckley
Anika Gaska
Lydia Rang
Victoria Bacon
Jake Gesick
OVERVIEW:
The Storer Woodscommunity is transitioning from three separate neighborhoods into one large neighborhood, Storer Woods Neighborhood. This neighborhood seeks to promote the new name and identity to be more recognizable in the Muncie community. Studio 165+ was approached by Building Better Neighborhoods seeking an identity design for each neighborhood in Muncie to reflect their unique aspects and goals.
RESULTS:
This identity design was inspired by the quaint and friendly lifestyle of the Storer Woods community. The logo shows treebranches overlapping and forming the shape of a house. The house represents family and overall community, while the surrounding branches reference the quiet and welcoming environment of the neighborhood.
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