Minnetrista_Primary_Frontview.jpg
Minnetrista Central Neighborhood
IDENTITY DESIGN
LOCATION:  Muncie, Indiana
INDUSTRY:  Public Sector

TEAM:

 

Ashley Allegretti
Hanna Boggs 

 

Xander Crawley

Kyle Doody

 

Jaclyn Grutsch

Alyssa Shoults 

 

Ashlyn Sterling

Asset 1.png

OVERVIEW:

Minnetrista Central Neighborhood is a community that celebrates the individuality and expressiveness of its residents. Studio 165+

was approached by Building Better Neighborhoods seeking an identity design for each neighborhood in Muncie to reflect their unique aspects and goals.

RESULTS:

This visual identity highlights the abundance of nature found

within Minnetrista Central’s borders, evoking a sense of growth

as a community. The logomark alludes to the neighborhood’s previous logo, which references the native herons commonly found throughout the White River area. The heron itself is also used as a symbol for peace, tranquility, and individuality, characteristics that best reflect the community as a whole. A unique typeface was created specifically for the identity, showcasing the artistic community and its values as well as alluding to the stylistic architecture of the houses seen throughout the neighborhood.

Asset 1.png
MC1
Minnetrista Sketches.jpg
Minnetrista Concepts.jpg
CaseStudy_ColorPalette copy 12.jpg
CaseStudy_ColorPalette copy 10.jpg
CaseStudy_ColorPalette copy 11.jpg
CaseStudy_ColorPalette copy 9.jpg
CaseStudy_ColorPalette copy 5.jpg
Minnetrista Shirt.jpg
Minnetrista Tote.jpg
Minnetrista_Pin.png
Mug.jpg
MC2