Minnetrista Central Neighborhood
LOCATION: Muncie, Indiana
INDUSTRY: Public Sector
Minnetrista Central Neighborhood is a community that celebrates the individuality and expressiveness of its residents. Studio 165+
was approached by Building Better Neighborhoods seeking an identity design for each neighborhood in Muncie to reflect their unique aspects and goals.
This visual identity highlights the abundance of nature found
within Minnetrista Central’s borders, evoking a sense of growth
as a community. The logomark alludes to the neighborhood’s previous logo, which references the native herons commonly found throughout the White River area. The heron itself is also used as a symbol for peace, tranquility, and individuality, characteristics that best reflect the community as a whole. A unique typeface was created specifically for the identity, showcasing the artistic community and its values as well as alluding to the stylistic architecture of the houses seen throughout the neighborhood.