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Minnetrista Central Neighborhood
IDENTITY DESIGN
LOCATION:  Muncie, Indiana
INDUSTRY:  Public Sector

TEAM:

 

Ashley Allegretti
Hanna Boggs 

 

Xander Crawley

Kyle Doody

 

Jaclyn Grutsch

Alyssa Shoults 

 

Ashlyn Sterling

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OVERVIEW:

Minnetrista Central Neighborhood is a community that celebrates the individuality and expressiveness of its residents. Studio 165+

was approached by Building Better Neighborhoods seeking an identity design for each neighborhood in Muncie to reflect their unique aspects and goals.

 

RESULTS:

This visual identity highlights the abundance of nature found

within Minnetrista Central’s borders, evoking a sense of growth

as a community. The logomark alludes to the neighborhood’s previous logo, which references the native herons commonly found throughout the White River area. The heron itself is also used as a symbol for peace, tranquility, and individuality, characteristics that best reflect the community as a whole. A unique typeface was created specifically for the identity, showcasing the artistic community and its values as well as alluding to the stylistic architecture of the houses seen throughout the neighborhood.

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Art and Journalism Building 2000 W University Ave, Muncie, IN 47306

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