OVERVIEW:

Morningside has a deep history rooted in community and working together to help their neighbors. The identity design evolved through research about the neighborhood’s past and finding the best way to represent a positive outlook for the future. Community members focus on planting seeds of growth within the neighborhood’s youth and supporting others

RESULTS:

The imagery within the logo for Morningside speaks to the values that community members hold. A plant, rising sun, and house are combined to first communicate strength in a unified community. The plant imagery is also a representation of community members with a circle placed above as a head. Depicting a person alongside housing was important to include for Morningsideas as a reminder of the first logo made by a community member in the 1970s.