LOCATION: Muncie, Indiana
INDUSTRY: Public Sector
Southside is the largest neighborhood in Muncie, and they are seeking to create a unified identity for their neighborhood. They wanted to focus on community engagement and the beautification of Southside neighborhood. The Southside identity system was to be used on signage, clothing items, and at events within the community. Studio 165+ was approached by Building Better Neighborhoods seeking an identity design for each neighborhood in Muncie to reflect their unique aspects and goals.
This identity design takes inspiration from the structure of the Southside Middle School — a hub for education, local events, and academic opportunities within the community. The bold lettering represents the size of Southside as the largest neighborhood in Muncie, and the compact design highlights the closeness of the community.